My Book and Other Guides

These books and guides are built from real conversations with founders and my own experiences navigating the ups and downs of company building. Grab what you need. Use what works.

Scale Without Losing Your Soul

Every founder knows company culture is leverage.
Most don't know what to do about it.

I was one of them, so I wrote the book I'd always wished for.

Filled with actionable examples on how to build your startup’s culture, including the exact process that I use with my clients.

156 pages / 2.5 hour read

Downloadable Guides

Don't F- the Culture

A short, to-the-point guide to the common traps that keep startups from building an iconic company and culture. Plus, strategies for overcoming those exact obstacles.

15 pages / 12 minute read

A Founder's Guide to Coaching

Unsure if coaching is right for you as a founder?

A Founder’s Guide to Coaching breaks down the 4 big reasons to hire a coach, the 4 must-haves to look for, and gives you the exact steps (and vetted resources) to find the right coach for you.

Unsure if coaching is right for you as a founder?

A Founder’s Guide to Coaching breaks down the 4 big reasons to hire a coach, the 4 must-haves to look for, and gives you the exact steps (and vetted resources) to find the right coach for you.

7 pages / 9 minute read

© Todd XO. 2025
© Todd XO. 2025
© Todd XO. 2025